There was no one direct competitor to compare to for this tool. It was really a new idea for this industry (amazon e-commerce). Getting started on this project was very much just building a product from scratch with no restraints. We worked quickly to establish the key flows to getting users into the platform and then started working to build up the platform itself. As we were progressing early on with sign up/sign in flows, I was also working to establish a basic set of brand rules which could be used across the platform and for marketing.
A lot of the brand was established using elements of the parent company behind this product. Below is a preview of what was established early on in this project and we did build it out a bit further into development (spacing, responsiveness, etc.). By the end of the project we had expanded on the colour palette to include a tertiary palette (more rogue from the greens, abstract colours to compliment the brand).
